event marketing

Motorcycle industry event calendar 2026

Which motorcycle industry events should you attend in 2024?

Motorcycle industry event calendar 2026

In the dynamic motorcycle industry, events remain a cornerstone for connecting enthusiasts, professionals, brands, and riders. As we kick off 2026, we’re looking ahead to the key motorcycle industry events in Europe and the USA this year and outlining which ones are most relevant to companies in specific niches.

Motorcycle industry events offer unparalleled opportunities for networking, showcasing innovations, and keeping pace with the latest trends. Even attending without an exhibitor’s booth can provide significant marketing and relationship-building advantages, as highlighted in a previous article.

To maximize your event strategy, we also recommend revisiting our guide on how to prepare your online audience ahead of live events. Using tools like social media, email newsletters, press releases, content marketing, and influencer marketing can make all the difference in ensuring your presence stands out.

Some of the biggest events, like EICMA in Italy and Motorcycle Live in the UK, continue to serve as comprehensive hubs for the entire motorbike industry, making them relevant across almost every sector.

More niche-focused events, however, attract highly targeted audiences. For instance, the ABR Festival in England caters specifically to adventure bike enthusiasts, while Wheels and Waves in Biarritz remains a must-attend for fans of vintage, café racers, and custom bikes.

A Look Ahead: The 2026 Motorcycle Industry Event Calendar

When planning your attendance, it’s essential to align your goals—whether they focus on sales, brand visibility, product launches, data gathering, partnerships, or networking—with the events that best suit your needs.

Given the costs associated with attending, prioritizing the most impactful dates on the 2026 calendar will help you make the most of your resources. Think carefully about which of the following dates on the calendar will be most relevant to you and/or your brand:

AIM Expo 

A wider industry event covering the full spectrum of powersports vehicles - including motorbikes - bringing together industry professionals, enthusiasts, riders and leading brands.

Date: January 7 - 9
Location: Anaheim, CA, USA
Website: aimexpousa.com

Motor Bike Expo - Verona Motorcycle Show 

A premier showcase event for motorcycles, accessories and the latest industry trends, attracting enthusiasts and professionals from around the globe.

Date: January 23 - 25
Location: Verona, Italy
Website: motorbikeexpo.it

MP 25 Motorcycle Show

As the largest motorcycle event in Northern Europe, the MP25 Motorcycle Show attracts over 50,000 visitors annually. Attendees can expect to see the latest motorcycle and scooter models, riding gear, spare parts, and accessories. The event also features custom bikes and live entertainment.

Date: January 30 - February 1
Location: Helsinki, Finland
Website: mp.messukeskus.com

Motorbeurs Utrecht

This is the largest motorcycle event in the Benelux region, featuring exhibitions, launches, demos and a vibrant atmosphere for motorcycle enthusiasts.

Date: February 19 - 22
Location: Utrecht, The Netherlands
Website: motorbeursutrecht.nl 

Salon de 2 Roues

A prominent European motorcycle show featuring the latest models, accessories and innovations in the industry. The event’s timing is useful for brands wishing to make a big splash before the European riding season really accelerates for spring and summer.

Date: February 26 - March 1
Location: Lyon, France
Website: salondu2roues.com

Daytona Bike Week 

One of the largest motorcycle events in the United States, attracting riders from around the world for a week of festivities.

Date: February 27 - March 8
Location: Daytona Beach, USA
Website: daytonabeach.com/bike-week

DARE - Dutch Adventure Ride Experience

DARE is a two-day adventure riding event created by riders, for riders. This new innitiative will be the place to be for all ADV riders from the Netherlands, Belgium, Luxembourgh, Germany and beyond to connect and enjoy all the latest the scene has to offer. Expect test rides, private off road trails for all levels, talks, exhibitors and great entertainment.

Date: April 25 - 26
Location: Loon op Zand, the Netherlands
Website: dare-event.com

Distinguished Gentleman’s Ride

A global charity event that invites riders to meet-up and ride-out worldwide in a dapper style, raising funds and awareness for men's health. In 2023 106,000 riders in 893 cities across 107 countries took part, raising $7.45 million for charity.

Date: May 17
Location: Various cities worldwide
Website: gentlemansride.com

Bike Shed MotoShow

A motorcycle exhibition celebrating the creative culture around motorcycles, open to everyone, whether they ride or simply enjoy motorcycles as art, engineering or symbols of adventure and independence. Bike Shed encourages attendees to ‘join an inclusive crowd of people who simply love motorcycles and moto-culture… with food, music, bars, shopping and entertainment’.

Date: May 22-24
Location: London, UK
Website: bikeshedlondonshow.com

Red Bull Erzbergrodeo

One of the biggest motorsports festivals on the calendar, the Red Bull Erzbergrodeo is a four-day celebration of Hard Enduro that takes place in an active mine in Eisenerz. It is attended by a plethora of industry brands and professionals, 1500 competing riders and many thousands of Hard Enduro enthusiasts. Not for the faint hearted!

Date: June 4 - 7
Location: Erzberg Mountain, Eisenerz, Austria
Website: redbullerzbergrodeo.com

Wheels and Waves

A lifestyle event combining motorcycles, art and skate/surf culture, creating a unique atmosphere for riders and enthusiasts of Scramblers, Café Racers, Custom bikes and vintage bikes.

Date: June 10-14
Location: Biarritz, France
Website: wheels-and-waves.com/ 

ABR Festival

The Adventure Bike Rider festival offers a weekend of off-road riding, live music, camping and a lively get together for the adventure community. Hosted in a stunning location at Ragley Hall, the festival is well-organised and well-attended by big brands and riders.

Date: June 26-28
Location: Warwickshire, UK
Website: abrfestival.com

Malle Mile Festival

The Malle Mile describes itself as ‘The greatest and most inappropriate motorcycle race & festival in the UK. A celebration of the motorcycle culture in all its forms, with a program of very inappropriate racing, world class music, custom motorcycle installations, motorcycle/automotive exhibitions and the Malle scramble.’

Date: July 16-19
Location: Grimsthorpe Castle, UK
Website: mallelondon.com 

RIDE The Moto Festival

An outdoor motorcycle festival hosted in Ruhpolding, Germany, celebrating the spirit of riding, featuring ADV, Custom, Enduro, Tourer and Scrambler bikes, live music, and a unique atmosphere. Organised by Bad & Bold and Mosko Moto, the event will be the successor of MaxlRIDE.

Date: July 24 - 26
Location: Ruhpolding, Germany
Website: ridemotofestival.com

Alpes Aventure Festival 

An adventure-focused festival set in a beautiful location in the French Alps, bringing together adventure and off-road riders. Featuring organised ride-outs, workshops and training sessions to improve riding technique, the event is free to attend.

Date: September 4-6
Location: Barcelonnette, France
Website: alpesaventuremotofestival.com

EICMA

The biggest and most prestigious motorcycle show in Europe, attended by brands, companies, media, riders and other attendees from across the world, unveiling the latest motorcycle models and innovations. The event opens with a press day, then a trade day for industry professionals, before four days for the general public, with more than half a million people attending.

Date: November 5-8
Location: Milan, Italy
Website: eicma.it

Motorcycle Live 

The UK's largest motorcycle show, featuring live demos, interactive displays and the latest offerings from the world’s leading motorcycle manufacturers.

Date: November 21-29
Location: NEC Birmingham, UK
Website: motorcyclelive.co.uk

INTERMOT

‘A meeting place for the entire motorbike community’, INTERMOT is now an annual event, with its name being an abbreviation of International Motorcycle and Scooter Trade Fair. The organiser states that the show gives riders and dealers ‘a comprehensive overview of all new models’, allowing them to find the right bike for the coming season. 

Date: December 3 - 6
Location: Cologne, Germany
Website: intermot-cologne.com

As well as these gatherings it is also worth taking a look at the calendars of championships such as MotoGP, WorldSBK and MXGP to see when there are races in locations where it may interest you to visit for networking purposes or indeed to have a presence as a brand.

You may also wish to attend legendary events such as the Isle of Man TT (May 25 - June 6) or the Goodwood Festival of Speed (July 9 - 12) where relevant major brands and manufacturers will be present and huge footfall of riders is always guaranteed.

It is worth keeping in mind that it’s virtually impossible to have an impactful presence at every single event on the calendar – unless you are major brand with relevant models and dedicated teams in multiple locations focusing on events.

Motorcycle Marketing can enhance your brand’s presence at events

Ultimately, attending motorcycle industry events offers brands a unique and invaluable opportunity to establish a strong presence within their chosen community of riders, connect directly with enthusiasts, and showcase products or services in a targeted environment. By participating strategically at the most relevant shows, festivals and races, brands can gain valuable insights into market trends, competitor strategies and rider preferences.

If you’re unsure about which events to attend and how best to present your brand, services or products at events feel free to contact the experienced team here at Motorcycle Marketing for a free consultancy session.

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How to make the most of motorcycle industry events when you’re not an exhibitor

How to make the most of motorcycle industry events when you’re not an exhibitor

How to make the most of motorcycle events when you’re not an exhibitor

Attending motorcycle industry shows without being an exhibitor with a stand can still be a highly productive and worthwhile activity. The team here at Motorcycle Marketing know this well - as it’s something we’ve done many a time – so let’s run through some tips for ensuring you make the most of your trade show visit as a non-exhibiting attendee.

Thousands of companies and industry insiders go to events like EICMA (Esposizione Internazionale Ciclo Motociclo e Accessori), Motorcycle Live and AIM (American International Motorcycle Expo) without being participating exhibitors and doing so can yield major professional benefits.

The top level motorcycle industry events are a big draw for enthusiasts, riders, businesses, and professionals from all corners of the world. Last year at EICMA, there were 1370 exhibitors and almost 40,000 visitors in attendance, whilst at an event like Daytona Beach Bike Week you will find around 500,000 bikers attending each year.

For some businesses, however, hosting a stand or booth does not make sense, either for financial, logistical or commercial reasons, but with huge numbers of potential customers and business contacts amongst those crowds simply attending events can be highly productive.

Grow your network effectively at live events

Networking is perhaps the most valuable aspect of attending motorcycle industry events, regardless of whether you are an official exhibitor or not. These events present numerous opportunities to connect with influential individuals and forge relationships that can benefit your business aspirations.

It’s important, though, to have a plan for the time you spend networking based around your specific business goals so that you can focus on which type of event attendee you want to network with. Those might be brand ambassadors, influencers, key B2B contacts at specialised companies, owners/founders/senior management of businesses or representatives of riders’ or owners’ clubs.

Working with brand ambassadors and influencers builds connections

Brand ambassadors and motorcycle industry influencers often have a deep understanding of the industry, can provide valuable insights, and can help expand your reach and create brand awareness.

Expanding your network of B2B contacts will assist your growth, strategic partnerships and potentially fruitful collaborations, so don’t be afraid to directly approach those professionals most relevant to your business – whether they are exhibitors or not.

Engaging with riders’ and owners’ clubs can help you understand the needs and preferences of riders of certain models and brands. 

Keep an eye out for talented people and stands that create a buzz

If you are growing your own company then industry events can also be highly productive for recruitment, in terms of meeting talented people already working within the industry. The best events in the motorcycle industry regularly attract the most dedicated and skilled professionals in the bike scene, so keep an eye out for potential team members who share your passion and vision.

It is also worthwhile at large events taking the time to observe what works and what doesn't in terms of activity around stands and noting which brands are generating the most interest and footfall. You’ll see that some generate significant buzz, while others remain relatively quiet.

Some brands will have planned and executed their trade show participation well, combining online and offline tactics around the event to ensure they attract plenty of interest during and after their exhibition.

Try to analyse the factors that contribute to the success of certain exhibitors, take notes, take photos, take videos and talk to other attendees about what has impressed them. Is it the design of specific stands, their engaging presentations and video displays, or the quality of their products? These insights can be invaluable when planning your own future involvement at shows. 

More in-depth market research – such as surveys of riders or potential business contacts – can be a powerful tool for business growth, but conducting it at industry events might require permission from event organisers. Taking notes from conversations you have – either formally or informally – can be a great way to gather insights into market trends, rider preferences and competitor strategies.

Attending industry events as a team can be fun AND highly productive

You can consider bringing along your junior staff or team members as a reward for their hard work. It's an opportunity for them to learn more about the industry, network and gain valuable insights. Additionally, having a team presence can help you cover more ground and make the most of the event. You could hold debriefs at the end of each day with your team to pool together and document your shared observations.

Most exhibiting companies use industry events as a platform to collect contact information for potential customers. Take advantage of this by signing up for their mailing lists, which will allow you to see how effective your competitors and other companies are with their follow-up marketing efforts. You can gain valuable insights into email marketing strategies, content and engagement tactics.

Book meetings in advance of events when possible

Before attending the event, it is good practice to arrange specifically timed meetings with industry contacts you want to connect with. Relying on bumping into people by chance is unwise, so whether you aim to speak with potential partners, distributors, buyers, dealers, country managers or collaborators, having pre-scheduled meetings ensures you make the most of your time at an event. It also demonstrates commitment, clear intent and professionalism.

LinkedIn remains a powerful tool for connecting with industry contacts and potentially setting appointments with key professionals before events such as EICMA. When connecting with someone you don’t already know on LinkedIn adding a note asking if they will be at EICMA or another forthcoming event and might be available for a conversation over a coffee can be a great ice breaker. 

Asking a mutual contact to introduce you to another professional could also make a big difference, given the amount of random connection requests senior management figures at big brands tend to get.

Attending motorcycle industry events without being an exhibitor can be a highly productive and worthwhile endeavour. Through networking, recruiting, observation, market research, and strategic planning, you can leverage these events to advance your commercial and professional goals. The key is to approach these events with enthusiasm, an open mind, and a clear strategy.

If you want advice on how to make the most of your time at events such as EICMA and Motorcycle Live the experienced team here at Motorcycle Marketing are ready to help. Feel free to drop us an email today!

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How to prepare your online audience ahead of live events

How to prepare your online audience ahead of live events

How to prepare your online audience ahead of live events

There are two major motorcycle industry events taking place next month, with EICMA and Motorcycle Live bringing together thousands of motorcycle enthusiasts and industry insiders. In this article we will explore how brands exhibiting at such important industry events can maximise their impact by engaging with their audience and attendees BEFORE the shows take place.

Attending trade shows can be a game-changer for motorcycle brands, but to truly maximise their impact, companies can prepare their online audience in the weeks leading up to these events. This applies equally to priming B2B targets and engaging with a B2C audience.

Here at Motorcycle Marketing we have years of expertise in the online strategies that motorcycle brands can employ to make the most of their attendance at events, such as social media marketing, targeted social media advertising, SEM, email marketing, press release distribution and influencer marketing.

EICMA (Esposizione Internazionale Ciclo Motociclo e Accessori) in MIlan and Motorcycle Live, hosted at the NEC near Birmingham, are two of the most significant events on the European motorcycle industry calendar. They respectively provide big platforms for motorcycle brands to showcase their latest products, connect with their audiences and drive business growth.

Set your goals pre-event and build your plan around them

The key to achieving your predefined goals at a live event lies in the online preparation undertaken in the weeks leading up to it, in tandem with the logistical planning that goes into preparing your physical presence at an event. You and your team should work efficiently at the trade show itself to maximise your digital impact as a brand and you can also prime your audience before the event to ensure they are engaged and excited to interact with your team in person.

Of the essential strategies and tactics to prepare your online audience for maximum impact, one of the first you can execute is launching a compelling social media campaign to build anticipation and excitement.

You might want to share teasers, behind-the-scenes content, and sneak peeks of what attendees can expect at a forthcoming launch, show or festival. Well executed video content, photography, graphics, well-written captions and potentially animations will work well to promote a new product or to deliver key messages about your brand.

Work with collaborators at events to widen the net

If you are expanding into new markets, growing your sales or customer service teams or wish to highlight your association with specific partners, suppliers, influencers and ambassadors, strong content around these themes can be promoted organically as you approach a key live event.

The social media experts here at Motorcycle Marketing know how to gain maximum visibility with targeted audiences on platforms such as Facebook, Instagram, TikTok, Twitter, YouTube and LinkedIn. If the challenge is, ‘I want our audience to be thinking this particular thing about our brand when they see us at EICMA’ our expertise will help you and your marketing team achieve that goal.

Go beyond organic marketing and consider SEM

We also know exactly how to leverage the power of social media advertising and search engine marketing (SEM) to reach motorcycle-related B2C and B2B audiences with the best possible ROI.

The Meta Business suite delivering adverts into audiences on Facebook and Instagram allows for highly targeted advertising, ensuring that your message reaches exactly the right local, national or international demographic at exactly the right time in the lead up to a launch or event. The timing of robust Google Ads campaigns for Google and YouTube, in addition to targeted LinkedIn ads, will have future event attendees tuned in to your brand’s latest messaging in the days and weeks before an in-person interaction.

Well-written newsletters incentivise live event attendance

Likewise, you can step up your efforts in engaging with your existing customer base and potential leads through email newsletters, gradually building anticipation ahead of a key date on the calendar.

We recommend crafting informative and visually appealing newsletters that highlight your forthcoming presence at the event, special promotions and exclusive offers. Encourage subscribers to register in advance for exclusive access, content and offers at your booth or to attend your presentations.

Depending on the level of your relationship with the event organiser you might also be able to share your key messages and pieces of important information with conference delegates and trade show ticket holders via their newsletters and/or website in the build-up to the gathering. If you are sponsoring the event or are offered this digital exposure as an exhibitor it goes without saying that this opportunity should be seized with both hands.

The power of the motorcycle media

Meanwhile, issuing press releases is still an effective way to generate buzz before an event, providing you have something interesting to say and you know how to get journalists to open and read your emails!

The Motorcycle Marketing media database contains more than 500 specialised motorcycle journalists and media outlets, many of whom we have close working relationships with.

Press releases can be used to share announcements, such as product launches or special guest appearances, with motorcycle industry publications and websites. This can help secure media coverage and increase your brand's visibility. 

Collaborating with influencers in the motorcycle community can significantly boost your event preparations. You might want to offer up one of your ambassadors or a key figure such as a CEO as an interviewee for a content creator before an event, or invite influencers to attend an event alongside you to enhance your presence at a show and gain credibility with their audiences.

Identifying the right influencers is a fundamental

It's important to find the right influencer type to resonate with your brand and to incentivise them well to create content about your forthcoming participation at EICMA, Motorcycle Live or any other relevant event. Their endorsements can be powerful in driving attendance and interest.

By strategically preparing your online audience in the weeks leading up to industry events, you can maximise your impact, boost attendance at your stand, and leave a lasting impression on motorcycle enthusiasts, riders and industry professionals alike. 

For motorcycle brands seeking expert assistance in implementing these strategies, Motorcycle Marketing has exactly the know-how required. Contact us now for a free consultation on how we can move your brand up to the next level.

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How manufacturers use racing to sell bikes – and how effective is it?

How manufacturers use racing to sell bikes - and how effective is it

How manufacturers use racing to sell bikes - and how effective is it?

For several decades, motorcycle manufacturers have used the adrenaline and glamour of elite level racing to increase their visibility and boost sales. The philosophy of ‘win on Sunday, sell on Monday’ has been ingrained in the industry for many years, emphasising the concept that success on the race track translates to commercial success in the showroom. It sounds obvious, that the exhilaration of watching the best riders in the world do battle on the best bikes would surely help sell lots of motorcycles. But how true is that?

Our latest Motorcycle Marketing blog will therefore explore the effective use of racing as a marketing tool by motorcycle manufacturers, delving into its origins, the types of motorcycles promoted in various championships, the pros and cons of this tactic, and how the landscape of motorcycle marketing has evolved.

Origins of racing and manufacturer participation

Motorcycle racing has a rich history, with events like the Dutch TT, the Isle of Man TT, and Grand Prix racing serving as breeding grounds for manufacturers to showcase their engineering prowess and performance capabilities.

The FIM World Championship Grand Prix - which is now simply known as MotoGP – dates back to 1949 as a formalised championship. Big international race meetings, some of which eventually became part of Grand Prix racing, date back much further, to the start of the twentieth century.

Brands such as Norton and MV Agusta achieved great success in the early days of racing, before the big Japanese brands came along to start dominating from the late 1960s through to the 2000s.

There are many different types of World Championship racing under the umbrella of the Fédération Internationale de Motocyclisme (FIM).

In MotoGP manufacturers showcase prototype motorcycles - bikes that are built for racing only and not available for sale - and cutting-edge technology, pushing the boundaries of speed, handling and innovation.

Meanwhile in championships such as WorldSBK, MotoAmerica and British Superbikes (BSB), you will see high performance sports bikes on track. These are production motorcycles that have been fine tuned for racing with the highest-grade components.

On the 2023 WorldSBK grid for example, you’ll see the Ducati Panigale V4R, Yamaha YZF R1, Kawasaki ZX-10RR, Honda CBR1000 RR-R and the BMW M 1000 RR.

In the MXGP and AMA Supercross Championships, the manufacturers display their finest motocross bikes, showcasing their durability and versatility. There’s more off-road technology at the sharp end of the competition in the Dakar and the World Rally Raid Championships (W2RC) with rally-prepared versions of dual-sport bikes prepared by the factories to deal with grueling conditions, highlighting their endurance and rugged capabilities.

In the new FIM E-Xplorer World Cup the participating manufacturers Cake, EM, EMX Powertrain and SUR RON compete with electric off-road motorcycles, demonstrating their potential for sustainable racing.

The effectiveness of racing as a sales tactic

The tactic of using racing to drive bike sales comes with its own set of pros and cons. On the positive side, racing enhances a manufacturer's brand image, instilling a sense of excitement, performance, and reliability in the minds of consumers.

Success on the race track can cultivate a sense of trust and credibility, making potential buyers more inclined to choose a motorcycle from a victorious manufacturer. The exposure garnered from racing enables manufacturers to showcase their technological advancements and attract new customers.

However, this strategy is not without its challenges. Participating in elite-level racing requires substantial investment in research and development, race team infrastructure, and marketing efforts. Manufacturers must strike a balance between allocating resources to racing and other marketing channels.

Additionally, winning races does not guarantee immediate sales success, as consumers consider a range of factors such as pricing, aesthetics, and brand loyalty when making purchasing decisions.

It’s not always easy to attribute increased sales directly to the investment put into success in racing. Also, could going racing but finishing at the back of the pack even diminish your sales, even if you still get plenty of brand exposure?

The changing landscape of motorcycle marketing

While racing remains a powerful tool, the effectiveness of this traditional marketing tactic has evolved. Manufacturers can now directly engage with their target audience, create buzz, and showcase their products through digital platforms, social media engagement and influencer marketing. Achieving commercial growth away from racing has become more feasible, completely challenging the notion that motorsports are the sole key to market dominance.

PR, advertising, content marketing, track days, trade events and the festival scene provide alternative avenues for motorcycle manufacturers to gain visibility, credibility and generate sales.

Some manufacturers are 'all in' on racing

Several manufacturers have wholeheartedly embraced racing as a core element of their marketing strategy. Honda, with its long-standing commitment to MotoGP, showcases its engineering prowess and technical expertise through racing success, even if they have struggled to maintain their status as the top dogs in the premier class in recent times. Ducati, in particular, have pushed harder and harder towards the top and are now considered to have the best bike in MotoGP and WorldSBK.

KTM's success over the last decade in the MXGP and AMA Supercross Championships, coupled with their progress in MotoGP to become race winners, exemplifies their dedication to racing as a means of brand promotion. There’s a reason why the Austrian brand’s slogan is ‘#Ready To Race’.

For some manufacturers racing is not so relevant

On the other hand, for some of the major manufacturers, such as Royal Enfield and Harley Davidson, racing is not so relevant, given their traditional focus on models which are not used in the best-known race series. 

Suzuki dropped a bombshell when they decided to leave MotoGP at the end of 2022 despite having won the World Championship with Spanish rider Joan Mir in 2020.

A Suzuki statement at the time read, “Unfortunately, the current economic situation and the need to concentrate its effort on the big changes that the Automotive world is facing in these years, are forcing Suzuki to drastically decrease racing related costs and to use all its economical and human resources in developing new technologies.”

Racing’s positive impact on sales: Ducati and KTM

Ducati's success in MotoGP and WorldSBK in recent years has solidified its reputation for producing high-performance motorcycles, attracting riders worldwide. Ducati are the current champions in both of those series and according to Statista the Italian brand have achieved solid global sales over the past decade, with worldwide unit sales expected to reach 28,140 in 2027.

Similarly, KTM's consistent success in the MXGP and AMA Supercross Championships has been impressive, as have the increases in the brand's visibility and sales. KTM's expansion into road racing, including its victories in MotoGP with Brad Binder and Miguel Oliveira on the RC16, has further enhanced the brand's reputation.

Again Statista data reflects the apparently positive correlation between KTM's racing success and its unit sales, showcasing the effectiveness of racing as a marketing tool. Revenue for KTM is projected to reach US$1.39bn in 2023, rising to US$1.76bn by 2027.

So is it worth going racing?

Racing continues to be a potent marketing tool for motorcycle manufacturers, allowing them to capture the imagination of current riders and potential customers, to build brand reputation, and ultimately drive sales. While social media and alternative marketing channels increasingly offer additional avenues for growth, racing still remains a time-tested method of showcasing a manufacturer's technical prowess.

Brands like Ducati and KTM have effectively leveraged their racing success to boost sales and establish a strong foothold in the market. However, it is undeniable that the approach to marketing has evolved, and achieving visibility and credibility away from racing is now more feasible than ever before.

As the industry continues to evolve, motorcycle manufacturers must strike a balance between traditional racing involvement and exploring new avenues for engaging with their target audience, ensuring a comprehensive and effective marketing strategy.

If you're looking for ways to benefit from your racing efforts in your online marketing activities, don't hesitate to contact us to explore the possibilities.

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