So You Want to Be a Motorcycle Brand Ambassador?
An honest guide for motorcycle content creators who want to land brand deals.
You’re putting in the effort. Your audience is starting to grow, you’re posting regularly, and your content is getting likes. But when it comes to landing brand deals, things just aren’t happening. Maybe you’ve reached out to companies and heard nothing back. Maybe you’re waiting for a message that never comes. You’re not alone.
The truth is, the space is crowded — and while there’s no magic formula for getting noticed, there are patterns we’ve seen again and again. Patterns that show up in the creators who consistently get brand deals… and the ones who don’t.
That’s what this guide is for. A straight-talking, practical look at what actually matters when it comes to working with motorcycle brands — and how to position yourself in a way that gets you closer to that first (or next) collaboration.
Now, who are we to be giving this advice? We’re Motorcycle Marketing, a marketing agency that specialises in the motorcycle industry. We support our clients with a wide range of services — from copywriting and social media strategy to brand campaigns and influencer collaborations. We’ve worked with brands like Yamaha Motor Europe, KTM, REV’IT!, Touratech, Peak Design, Dorna, and many more.
Helping brands find the right content creators is one part of what we do. That said, it’s a part we take seriously. We spend a lot of time reviewing profiles, making selections, and advising our clients on who to work with. And we keep a database of creators we like — because finding good fits is hard. If you follow the advice in this guide, chances are, you’ll get on our radar.
We’re not here to promise quick wins or sell you strategies that work in other industries. We’re here to share what actually works in this niche, from the perspective of the people who help make these partnerships happen.
What Motorcycle Brands Are Actually Looking For
Let’s bust the biggest myth first: it’s not about follower count. Not really. Yes, numbers matter to some degree, but brands don’t just want reach — they want influence. They want creators who understand their audience, create engaging, relevant content, tell a story without sounding like a salesperson, and on top of that, are professional, reliable, and easy to work with.
If you have 5,000 loyal followers who trust your recommendations, you’re more valuable to a brand than someone with 50,000 ghost followers and zero interaction. The bottom line is simple: brands invest in creators who make them look good and feel confident about the partnership.
Personal Brand: Who Are You, Really?
This is where most creators struggle — and where the real opportunities begin.
Your personal brand isn’t your logo, your bike, or your follower count. It’s the answer to a much deeper question: what do people think of when they think of you? What story are you telling, and what kind of experience are you inviting people into?
When a brand checks out your profile, they want to know who you are, what you stand for, and what it would feel like to collaborate with you. And that impression is formed within seconds.
If someone scrolls your feed for ten seconds, will they walk away with a sense of your style, your values, and your personality? Or will they just see static bike photos with no context, no face, and no story?
You don’t need to overshare or turn your life into content. But you do need to be recognisable. That probably means showing your face. It might mean writing captions that actually say something. It could mean choosing a colour scheme, tone of voice, or type of content that’s distinctly you.
What Is Personal Branding, Really?
Personal branding is the way you present yourself (in this case, online) in a way that feels consistent, intentional, and memorable. It includes your tone of voice, your visuals, your content themes, and even the way you interact with your audience. It’s the difference between being “someone with a nice bike” and “that rider who always shares great riding tips and funny trail stories.”
Why It Matters So Much
Brands don’t partner with bikes. They partner with people. And people connect with stories, personalities, and values. If your content never reveals anything about you, it becomes hard for a brand to imagine you recommending their product in a way that feels real.
Ambassadors represent a brand. That doesn’t mean you need to be polished or corporate. In fact, we often look for raw, real, and relatable. But you do need to stand for something, and your feed should reflect it.
How to Build a Personal Brand That Attracts Brands
Start by thinking about your niche. Are you a track day regular? A touring couple? A solo female rider? A gearhead who loves building bikes? You don’t need to pick just one thing, but your content should reflect your world in a way that makes sense.
Next, think about tone. Are you funny? Technical? Inspiring? Down-to-earth? Choose a tone that suits you and stick with it. It helps people know what to expect and makes your content more engaging.
Then look at your visuals. Your photos and videos don’t need to be perfect, but they should feel like they belong together. The occasional moody edit next to a bright, colourful meme might make sense in the moment, but if your feed feels chaotic, it’s harder to remember you.
And finally: show your face. No, it’s not mandatory. Yes, it’s possible to grow without it. But if you’re hoping to be someone’s ambassador, people need to know who you are. It’s about trust. It’s about connection. It’s about making your audience (and a potential brand partner) feel like they know you.
If this part feels overwhelming, you’re not alone. But the creators who take the time to define their personal brand are the ones we consistently see grow — and get noticed.
Your Content: Make It Matter
This is the second-biggest mistake we see: creators who only post static shots of their bikes. Or who are just standing next to it. No story, no vibe, no reason for anyone to care.
Every piece of content should say something.
A scraped-up knee slider? That’s a great track day. A dusty helmet and a beat-up pair of boots? You’ve clearly been somewhere cool. A row of tents on a cliff with bikes parked next to them at sunset? Now that makes us want to be there.
Even static shots can tell a story. You just have to think like a rider, not a catalogue. Ask yourself: what story am I telling with this photo? What mood am I creating? What reaction do I want?
And that brings us to one of the most important — and overlooked — skills in content creation: storytelling.
Storytelling doesn’t mean writing a novel in your caption or scripting every frame of your reel. It simply means being intentional about the way you share your moments. Think of your content as an invitation. You’re not just showing what happened — you’re making people want to be there, or feel like they were.
Whether it’s a wild off-road ride, a chill Sunday spin, or a moment of fixing a flat tyre in the rain with your mates, your audience should be able to relate to it, crave it, or both. They should either want to join you, ride with you, or smile and think, “Yep, been there.”
The best storytelling happens when you show your experience, not just the outcome. That could be:
- A clip of your buddy helping push your bike out of the mud
- A timelapse of pitching camp at golden hour
- A close-up of your hands adjusting your setup before a race
- A voiceover explaining how a recent ride tested your skills or your gear
The point isn’t perfection. The point is connection.
And yes, spontaneity still has a place. Some of the best stories come from unexpected moments — a fail, a funny comment, a surprise change in weather. Don’t script those out. Just train yourself to spot the moments worth sharing. You’ll get better at it the more you ride with content in mind, without letting it take over the ride.
And while we’re at it: mix things up. Reels, POV rides, before/after builds, carousel stories, behind-the-scenes snaps. Give people a reason to follow you, not just your bike.
A Shout Out to the Ones Who Get It
We could easily list a hundred fantastic examples, but these are some of the posts we've really enjoyed recently.
Collab Readiness: Would You Pick You?
You don’t need to look like a polished influencer to be considered for a collaboration — but you do need to make it easy for brands to say yes.
Start with the basics: your profile should be public, and your bio should quickly explain who you are and what kind of content you create. If you include a link in your bio (like a Linktree), it’s fine to add a “Work with me” page — but it’s not essential. What matters more is that you’re easy to reach and your profile looks active and intentional.
One of the most common missed opportunities? Creators who don’t check their inbox. Make it a habit to check your DMs daily, including your message requests and spam folder. We’ve contacted plenty of promising creators who simply never saw the message.
Also take a moment to look at your profile from a brand’s point of view. Is it clean, cohesive, and up to date? Do your highlights reflect the kind of riding you do or the content you create? Is there a consistent tone or vibe?
You don’t need a media kit. You don’t need a pinned post with stats. But you do need to show that you’re professional, approachable, and ready when the right opportunity comes your way.
Don’t Scare Brands Off
We’re all for personality. But there is a line between being edgy and being a liability. Some of the things that make us instantly scroll past? Aggressive or offensive music in reels. Lyrics full of foul language. Inconsistent tone — serious one day, completely unhinged the next. Oversexualised content. Inappropriate jokes.
And here’s a big one: riding irresponsibly. We all love a good wheelie now and then, but if you’re doing it on a busy highway surrounded by traffic, it’s not a good look. Brands won’t want to associate with behaviour that’s illegal, dangerous, or a disturbance to the community. The same goes for riding in flip-flops, shorts, or without any protective gear, especially if you’re hoping to work with a gear brand. Style is great, but safety still matters.
You don’t have to play it safe. But you do have to know your audience — and that includes potential brand partners.
We’re not asking you to censor yourself. We’re asking you to think strategically. If you wouldn’t want your content played out loud at a client meeting, maybe don’t make it the first impression a brand has of you.
How to Approach Brands Without Crashing the Party
Reaching out to brands is not a bad thing — in fact, it can be the start of a great collaboration. But how you do it matters just as much as what you say.
The worst message a brand can receive is: “Hi, do you want to collaborate?” with no context, no introduction, and no real thought. If you’ve ever sent that message, don’t worry, you’re not alone. But it’s time to level up.
If you want to approach a brand, start by doing your homework. Follow them. Engage with their content; you might already get on the brand’s radar. Understand their tone, their products, and their values. When you do reach out, introduce yourself clearly. Mention what kind of content you create, why you genuinely like the brand, and how you think your audience aligns with theirs. Keep it short, but thoughtful.
It’s also okay to follow up once if you don’t hear back, but don’t chase. If a brand doesn’t reply, they’ve seen it and chosen not to respond, for now. Don’t take it personally. Just focus on improving your content and being visible.
And finally: timing matters. Don’t pitch when your content isn’t ready, or when your feed doesn’t reflect the kind of quality a brand would want to see. Lead with value, not requests.
Once You’re In: Be a Good Partner
Landing a collab is just the beginning. How you handle the partnership determines whether it will be a one-off or the start of something longer term.
The best creators we’ve worked with are communicative, reliable, and proactive. They ask questions when they’re unsure. They meet deadlines (or give advance warning if they can’t). They tag brands properly, share links, and send through insights and stats after the content goes live.
They also create content that fits the brief — but still feels like them. And they often go above and beyond: extra stories, behind-the-scenes clips, or useful feedback.
If you want to stand out, treat every collab like a professional partnership, not just a free product drop. That’s how long-term relationships start.
Getting on Our Radar
As we mentioned earlier, we maintain a database of creators we like — for ourselves and for our clients. We can’t always reach out right away, but we’re always watching the space.
If you follow the tips in this guide, stay consistent, and keep showing up, chances are we’ll find you. Want to help that along? Tag us in relevant posts. Drop us a message to say hi — not to pitch, just to connect. Be visible in the right way.
We don’t play favourites, but we do remember the ones who make it easy to say yes.
Final Thoughts
There’s no formula, no guaranteed path, no “post three reels and brands will come running” trick. But there is a way to do this that builds real opportunities.
Start with your personal brand. Focus on content that tells a story. Be easy to find, easy to contact, and easy to work with. Don’t chase trends or numbers, chase connection and consistency.
Most of all: stay real. We’re not looking for perfection. We’re looking for creators who care about what they’re putting out there, both on and off the bike.
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