As 2025 comes to a close, it’s time for our annual Motorcycle Marketing tradition—a look back at the highlights of the year, some of the lessons learned, and a peek at what’s to come. This year has been big. We grew our team, expanded our client base, launched our first digital product, and delivered standout results for brands across the motorcycle industry. But beyond the numbers and milestones, what really defined 2025 was the people—and the passion they brought to every project.

“It was a year of growth,” said Thalassa van Beek, founder of Motorcycle Marketing. “New clients, more work for existing clients, a 50% revenue increase… but also a year of pushing through hard moments. I’m incredibly proud of what we’ve achieved together.”

One of the standout projects of the year was the work with Yamaha Motor Europe, where the team interviewed dozens of riders across the continent. “It was fantastic to be involved in a project that celebrates the diversity of Yamaha riders,” said Thalassa. “There’s such a wide variety of personalities and stories out there, and it was great to help shine a light on that.”

Joe Beale, who led those interviews, shared how energising the experience was: “It’s awesome to see the breadth of personalities, influences and varied styles amongst Yamaha riders in Europe. All of them are having so much fun. That’s infectious. It doesn’t feel like work at all, talking to other riders and helping to tell their stories.”

Joe especially remembers riders like Pol Tarrés, Steve Buckley—who rides despite serious health issues—and Dionne, a young Dutch rider who passed her test in March and is loving life on her MT-125 ZH. “It’s inspiring,” he says.

Meanwhile, 2025 also marked the third year of collaboration with Peak Design, and the launch of their moto-dedicated Instagram channel. “Our contact with the Peak Design team deepened, and working with their ambassadors has been a lot of fun,” said Thalassa. Haley Rae Shoning, who joined the Peak Design account this year, called it a huge milestone: “The voice of that account is so distinct, and it’s been genuinely fun to lean into it with my copywriting. I’ve also loved getting to know Peak Design’s partners and hearing their stories firsthand.”

Haley Rae also took over the Motorcycle Marketing newsletter this year, bringing her passion for email content into the spotlight. “Email newsletters have always been one of my favourite forms of content marketing. It’s been really rewarding to have a platform where I can share that knowledge with people who will benefit from it.”

Another major milestone for the agency was the launch of its first digital product—the 2026 Content Calendar for Motorcycle Dealerships. “I’m very proud of that,” said Thalassa. “It was our first step into products that make great marketing more accessible to small businesses. More guides are already in the making.”

For Haley Rae, the guide was also a source of inspiration. “With my experience creating content for dealerships, I’d love to expand on this in 2026—through the blog, our newsletter, or maybe even an e-book.”

Of course, growth doesn’t come without its challenges. Thalassa reflected on navigating professional growth during a personally difficult time: “The support from everyone during the hard moments, the pride each time I made it to the other side anyway—it meant a lot. And this was also the first time in 10 years of self-employment that I took a week off to join the Ténéré Travel Trophy. Stepping away felt scary, but both the team and our clients were incredibly supportive.”

The ABR Festival was once again a highlight, with a record number of clients exhibiting and the team supporting one of the key speakers at the event. “It gives a real sense of pride to walk around and see so many clients and friends of the agency,” said Thalassa.

As for 2026? The whole team is excited for what’s ahead. Thalassa hinted at “more digital products, more incredible client projects, and continuing to grow our presence in different parts of the motorcycle industry.” Joe said he’s looking forward to riding more off-road and tackling whatever comes next. And Haley Rae is excited to expand the newsletter, write for the blog, and keep sharing her knowledge in various ways.

“To our clients—thank you for your trust,” said Thalassa. “And to the team: you’re the heart of Motorcycle Marketing. I can’t wait to see where we go next.”

A new year means new opportunities—and we’re ready for them. Whether you’re looking to grow your brand, launch a new product, build stronger customer relationships, or simply stay consistent with your marketing, we’re here to help you make it happen. With the right strategy and support, 2026 could be your best year yet. Get in touch to chat about how Motorcycle Marketing can support your business in 2026.