When planning your attendance, it’s essential to align your goals—whether they focus on sales, brand visibility, product launches, data gathering, partnerships, or networking—with the events that best suit your needs.

Given the costs associated with attending, prioritizing the most impactful dates on the 2025 calendar will help you make the most of your resources. Think carefully about which of the following dates on the calendar will be most relevant to you and/or your brand:

Motor Bike Expo - Verona Motorcycle Show 

A premier showcase event for motorcycles, accessories and the latest industry trends, attracting enthusiasts and professionals from around the globe.

Date: January 24-26
Location: Verona, Italy
Website: motorbikeexpo.it

MP 25 Motorcycle Show

As the largest motorcycle event in Northern Europe, the MP25 Motorcycle Show attracts over 50,000 visitors annually. Attendees can expect to see the latest motorcycle and scooter models, riding gear, spare parts, and accessories. The event also features custom bikes and live entertainment.

Date: January 31 - February 2
Location: Helsinki, Finland
Website: mp.messukeskus.com

AIM Expo 

A wider industry event covering the full spectrum of powersports vehicles - including motorbikes - bringing together industry professionals, enthusiasts, riders and leading brands.

Date: February 5-7
Location: Las Vegas, USA
Website: aimexpousa.com

Salon de 2 Roues

A prominent European motorcycle show featuring the latest models, accessories and innovations in the industry. The event’s timing is useful for brands wishing to make a big splash before the European riding season really accelerates for spring and summer.

Date: February 13-16
Location: Lyon, France
Website: salondu2roues.com

MCN London Motorcycle Show

A well-attended annual event which will feature all the major new motorcycle models available in the UK in 2025. The show features bikes and accessories from the main global motorcycling manufacturers as well as specialised boutique brands, from across the industry.

Date: February 14-16
Location: London, UK
Website: mcnmotorcycleshow.com

Motorbeurs Utrecht

This is the largest motorcycle event in the Benelux region, featuring exhibitions, launches, demos and a vibrant atmosphere for motorcycle enthusiasts.

Date: February 20-23
Location: Utrecht, The Netherlands
Website: motorbeursutrecht.nl 

Daytona Bike Week 

One of the largest motorcycle events in the United States, attracting riders from around the world for a week of festivities.

Date: February 28 - March 9
Location: Daytona Beach, USA
Website: daytonabeach.com/bike-week

Adventure Experience 

With two events on the outskirts of Spain’s two biggest cities, Adventure Experience brings together the Adventure, Off-Road and Touring communities for two weekends of outdoor fun, including bike tests, riding clinics, roadbook courses, talks and many more activities for riders and their families.

Date: April 5-6 (Barcelona) and t.b.c. (Madrid)
Location: Barcelona and Madrid, Spain
Website: adventureexperience.es

Distinguished Gentleman’s Ride

A global charity event that invites riders to meet-up and ride-out worldwide in a dapper style, raising funds and awareness for men's health. In 2023 106,000 riders in 893 cities across 107 countries took part, raising $7.45 million for charity.

Date: May 18
Location: Various cities worldwide
Website: gentlemansride.com

Bike Shed MotoShow

A motorcycle exhibition celebrating the creative culture around motorcycles, open to everyone, whether they ride or simply enjoy motorcycles as art, engineering or symbols of adventure and independence. Bike Shed encourages attendees to ‘join an inclusive crowd of people who simply love motorcycles and moto-culture… with food, music, bars, shopping and entertainment’.

Date: May 23-25
Location: London, UK
Website: bikeshedlondonshow.com

Red Bull Erzbergrodeo

One of the biggest motorsports festivals on the calendar, the Red Bull Erzbergrodeo is a four-day celebration of Hard Enduro that takes place in an active mine in Eisenerz. It is attended by a plethora of industry brands and professionals, 1500 competing riders and many thousands of Hard Enduro enthusiasts. Not for the faint hearted!

Date: May 29 - June 1
Location: Erzberg Mountain, Eisenerz, Austria
Website: redbullerzbergrodeo.com

Wheels and Waves

A lifestyle event combining motorcycles, art and skate/surf culture, creating a unique atmosphere for riders and enthusiasts of Scramblers, Café Racers, Custom bikes and vintage bikes.

Date: June 11-15
Location: Biarritz, France
Website: wheels-and-waves.com/ 

ABR Festival

The Adventure Bike Rider festival offers a weekend of off-road riding, live music, camping and a lively get together for the adventure community. Hosted in a stunning location at Ragley Hall, the festival is well-organised and well-attended by big brands and riders.

Date: June 27-29
Location: Warwickshire, UK
Website: abrfestival.com

Malle Mile Festival

The Malle Mile describes itself as ‘The greatest and most inappropriate motorcycle race & festival in the UK. A celebration of the motorcycle culture in all its forms, with a program of very inappropriate racing, world class music, custom motorcycle installations, motorcycle/automotive exhibitions and the Malle scramble.’

Date: July 17-20
Location: Grimsthorpe Castle, UK
Website: mallelondon.com 

MaxlRIDE

An outdoor motorcycle festival hosted at the stunning Maxlrain Castle, celebrating the spirit of riding, featuring ADV, Custom, Enduro, Tourer and Scrambler bikes, live music, and a unique Bavarian atmosphere. Organised by Bad & Bold and Mosko Moto, the event will be staged for the third time in 2025.

Date: August 22-24
Location: Bavaria, Germany
Website: maxlridemotofestival.com

Alpes Aventure Festival 

An adventure-focused festival set in a beautiful location in the French Alps, bringing together adventure and off-road riders. Featuring organised ride-outs, workshops and training sessions to improve riding technique, the event is free to attend.

Date: September 5-7
Location: Barcelonnette, France
Website: alpesaventuremotofestival.com

EICMA

The biggest and most prestigious motorcycle show in Europe, attended by brands, companies, media, riders and other attendees from across the world, unveiling the latest motorcycle models and innovations. The event opens with a press day, then a trade day for industry professionals, before four days for the general public, with more than half a million people attending.

Date: November 6-9
Location: Milan, Italy
Website: eicma.it

Motorcycle Live 

The UK's largest motorcycle show, featuring live demos, interactive displays and the latest offerings from the world’s leading motorcycle manufacturers.

Date: November 15-23
Location: NEC Birmingham, UK
Website: motorcyclelive.co.uk

INTERMOT

‘A meeting place for the entire motorbike community’, INTERMOT is now an annual event, with its name being an abbreviation of International Motorcycle and Scooter Trade Fair. The organiser states that the show gives riders and dealers ‘a comprehensive overview of all new models’, allowing them to find the right bike for the coming season. 

Date: December 4-7
Location: Cologne, Germany
Website: intermot-cologne.com

As well as these gatherings it is also worth taking a look at the calendars of championships such as MotoGP, WorldSBK and MXGP to see when there are races in locations where it may interest you to visit for networking purposes or indeed to have a presence as a brand.

You may also wish to attend legendary events such as the Isle of Man TT (May 26 - June 7) or the Goodwood Festival of Speed (July 10-13) where relevant major brands and manufacturers will be present and huge footfall of riders is always guaranteed.

It is worth keeping in mind that it’s virtually impossible to have an impactful presence at every single event on the calendar – unless you are major brand with relevant models and dedicated teams in multiple locations focusing on events.