Five Quick Ways to Get Relevant Website Traffic

Deciding where to allocate marketing budget when it comes to generating website traffic may seem like a daunting task at first, especially considering the abundance of options available. Fear not, however, as the Motorcycle Marketing team have the experience and knowledge to guide you when it comes to getting the right audience to your website, in the quickest and most effective way.

Firstly though, we strongly suggest figuring out what it is you want your website visitors to do when they hit your site, so that you can then build the right sort of landing pages and get the right target audience to visit those pages, at the relevant point in the customer journey.

What are your website’s goals? Those might vary significantly from selling motorcycle accessories online, to informing customers about your newly launched bike and where to buy it, or simply gathering audience data in order to generate greater footfall at your stores, or those of your distributors.

Once you know what your goal is, you can design the relevant pages of your site accordingly and create a website traffic driving plan which fits with the objectives. Now let’s take a look at five different ways to reach audiences interested in motorcycles online and how to cost effectively get that targeted group of people to visit your site.

Reach Your Audience With Social Media Advertising

If you are looking for a way to reach a specific target demographic, social media advertising is one of the fastest and most powerful ways of doing so. You can advertise on TikTok, Twitter and YouTube, though it’s through the Meta Business Suite with adverts placed on Facebook and Instagram that tend to produce the strongest results. Meta Platforms is the company that owns Facebook and Instagram.

All you need to create the ads are some simple assets, such as the photos and videos you would normally use on social media, some agreed key messages, plus an allocated budget and an idea of who you want to see the ads.

With Facebook attracting 3 billion monthly active users and Instagram having more 1.2 billion the chances are that people interested in your brand can be found on those platforms. The cool thing about advertising through Meta is how targeted you can make your ads.

You can target by gender, age and location, with the location targeting being as precise as the city or town, or indeed within a specific radius of a place, as defined by you. Then you can get even more precise, targeting your ads by interest, at people who like electric vehicles, motorcycles, scooters, motorsports or outdoor recreation, for example. If you’re looking to go even more niche than that the option might well be there, such as advertising to MXGP or MotoGP fans, or those who like specific motorcycle brands.

You can even drill down to the device type the user connects to Facebook or Instagram with! Creating social media advertising campaigns is one of the key services offered by the team here at Motorcycle Marketing, so contact us if you need assistance with building your social media ad strategy.

Go Organic

Once your social media presence reaches a big enough size, you’ll also be able to drive traffic from social platforms ‘organically’, meaning without having to pay for it. So perhaps your social media advertising efforts will simply supplement your standard social media activity.

It is possible to drive traffic organically traffic from Facebook, Instagram, Tiktok, Twitter and YouTube, but it’s not always that simple. In Instagram main posts, website links cannot be published, so directing users to your site would need to be done through a link in your bio, or through a Story.

You can include a link sticker in Instagram Stories, which can be an effective traffic driver. This feature was previously restricted to verified accounts and/or those with more than 10,000 followers but happily it’s now available to all accounts.

By using third party tools such as Slate or Canva marketers can significantly enhance their social media output to get more people engaging with their posts and ultimately clicking through to their brand’s website.

Whatever format you are publishing your links in on social media, the key point is to give the user real motivation to leave the social media platform and visit your site. So your social content may just be a teaser for more in-depth, exclusive content on your site, or you may offer a contest, a discount code or a special offer which can only be accessed on the website itself.

To better understand your target audience, try running various organic test campaigns. You can then analyze results and adjust your strategy. In Google Analytics you can track your organic social media traffic and differentiate it from paid social traffic.

Create Great Videos

Creating interesting and engaging videos to tell the story of your brand presents your audience with the material to trigger a connection with your products.

Not only do well produced videos raise brand awareness, increase visibility and help you to grow your follower numbers on social media, they can also be the fuel in the fire in terms of driving traffic to your website.

Check out our posts right here on Maximising reels for Instagram engagement and How to make the most of your video shoots. When videos go viral on social media and rack up serious views, thousands or even millions of viewers become aware of your brand and become more inclined to visit your website to find out more.

Stark Future’s YouTube launch video when they showed off their new electric motocross bike has been viewed around 600,000 times, whilst our very own Leonoor Fischer is also hitting big numbers with the first ever piece of content she has published on her LNR Moto channel.

Don’t forget to put a website link in the description of your YouTube video, or even mention your website at the end of your video.

Work With a Motorcycle Industry Influencer

Working with a well selected influencer in the motorcycle industry to produce content that is both shareable and entertaining can be just as productive as doing it yourself. When you’re still growing your brand in specific markets, working with an ambassador in that market who is already connected with your target audience is a logical move.

Each influencer works in a slightly different way and each has their own audience which will vary demographically. When looking at the reach and content of creators as varied as Bea Eguiraun, Gray Pham, and Jordan Booker - to take just three examples - the team here at Motorcycle Marketing can help match your brand with exactly the right influencers.

We can guide you with how to get the most out of engaging with influencers, from briefing them on content, including the right messaging in posts you create together, to representing your brand in the right way and how to drive traffic from their social media channels to your website.

Google Ads - Another Great Option

One of the biggest challenges for your marketing budget is getting the most bang for your buck. For this reason, a strong Google Ads (or SEM - search engine marketing) campaign may just be the best way to go.

Google Ads is a relatively inexpensive marketing channel if you do your homework and it can produce stronger results than social media advertising in certain situations. Depending on the ‘keywords’ you build your Google Ads campaigns around, the traffic you get to your site may be cheaper AND more targeted than the paid traffic you get from Facebook, Instagram, TikTok or Twitter.

The concept of Google Ads is that you ‘bid’ for your adverts to be shown when users of the Google search engine or YouTube search for specific things. You only get charged when the user clicks on your advert, hence the term ‘pay-per-click’. You can also stipulate that you only want users in defined locations and of specific demographics to see your ads.

So you might want your ads to be shown when a user searches for ‘KTM 390 ADVENTURE’, ‘€150 motorcycle helmet’, ‘motorcycle phone bar mount’, ‘waterproof motorbike jacket’ or ‘electric motorbike’ and so on.

As soon as you set up the campaign and Google approves the ads, you’ll have (hopefully) relevant traffic hitting your website. The key to a successful Google Ads campaign is to create a defined test budget and stick to it, giving the campaign a couple of months to mature and then optimise as you go along.

If you’re looking for help with getting more relevant traffic to your website feel free to contact us to set up an introductory call.

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