3 Easy Steps to Preparing Your Social Media for the Holidays
The holidays are coming. Thanksgiving is upon us, and the shops are already stocking up on Christmas 2022. The stress of planning your social media, blog content and influencer content is bad enough without the holiday buzz.
While you might think that the holidays are a time to wind down your social media presence, the unfortunate truth is that the internet never sleeps.
According to LinkedIn’s data, social media engagement is at its highest in December at 32% higher than the annual average.
With similar trends across social media platforms, you want to maintain your engagement and get ahead for the new year.
Here’s how to prepare your social media and other content marketing for the holidays:
1) Update Your Existing Platforms
Sadly, too many go head-first into their Christmas preparation without taking the time to review what is already out there. There’s no point in publishing a jaw-dropping Christmas campaign if your pages hold outdated or old information.
81% of people are turned off by an outdated functioning website.
Look to update your company profile pictures, biography and company details on your site and other platforms. Think about reviewing your opening hours for the holiday period and make sure there are no broken/removed links on your website.
Regularly reviewing your social media, website and blogs should be a habit, but it’s extremely important during the biggest marketing time of the year!
2) Step Up Your Marketing
It’s time to put together some holiday campaigns and turn everything red and green.
Despite rising costs, it is predicted that 2022 holiday retail sales will increase by 3.3% in the US alone. That’s a big difference from the stats last year that showed 61% of customers seeking out discounts in 2021 by joining loyalty plans. So how do you ‘up’ your marketing?
Update Your Visuals
Think about the flurry of Halloween visuals we saw last month from brands like Starbucks. You need to bring Christmas to your visual content. It’s no wonder 40% of people surveyed said that images were the most valuable parts of a website as well as 21% stated videos. Making these relevant for the Christmas season will have a significant impact on your customers' spend.
Partner with an Influencer
This is one of the largest marketing tools used at this time of the year. Google searches for ‘Influencer marketing’ increased by 400% between 2016-2021 as people are learning about its return on investment. And it’s not just marketers; 61% of consumers say they trust influencer marketing.
Create Giveaways
Contests get a conversion rate of over 34% into new customers, which is higher than any other type of content marketing. They also get a great reach as 94.46% of the time, users share the promotion immediately after they register.
On Instagram specifically, accounts that hold contests grow their followers 70% faster on average than other accounts without them and get (on average) 3.5 times as many likes and 64 times more comments than regular posts!
Have Christmas Discounts
Discounts help promote your services and drive engagement.
Studies have found that products that are discounted by 10-20% show a 7% increase in revenue and a 28% sales increase. Make sure you don’t go above a 20% discount though as that is where transaction revenue drops drastically.
Start Charity and Community Events
Christmas is a time for giving, and wanting to do something good and giving back to the community should be the reason to do so.
But still, 85% of consumers have a better image of a company and its products when it supports a charity they care about and 80% of Americans for example stated wanting to switch brands to buy from one that supports a charity.
Having events and being a part of this Christmas spirit is sure to help your marketing while you are lifting your spirits and supporting some amazing causes.
3) Automate Your Posts
Christmas can be the most disorganised time of the year…
To maintain engagement, you can use automated apps like Hootsuite, Buffer or ContentCal to post for you. That way you can let your feeds work while you are snuggled up with that warm eggnog or nursing your Christmas food belly. You can automate your holiday email newsletters too that contain important New Year’s updates or engaging blog content marketing.
Another way to keep your content going in December is to delegate work to your team. While we’re not suggesting giving all the work to your team (they need a holiday too), it always works better to spread the load and be flexible with them.
There’s a reason why shops are already playing insufferably Christmas tunes to get us prepared. By updating your existing pages, planning your holiday campaign, and automating your posts you are saving stress and time later when you could be partying.
To find out more about how you can create the best content marketing for the holidays, visit us at Motorcycle Marketing.
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