How to Build a Content Calendar for Your Motorcycle Brand
How to Build a Content Calendar for Your Motorcycle Brand When you think of marketing your motorcycle business, “content calendar” probably doesn’t spark the same excitement as, say, launching a new product or attending a big event. But here’s the truth: behind every consistent, well-performing motorcycle brand is a well-structured plan. And it doesn’t need […]
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BONUS: So You Want to Be a Motorcycle Brand Ambassador?
So You Want to Be a Motorcycle Brand Ambassador? An honest guide for motorcycle content creators who want to land brand deals. You’re putting in the effort. Your audience is starting to grow, you’re posting regularly, and your content is getting likes. But when it comes to landing brand deals, things just aren’t happening. Maybe […]
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Marketing Checklist for Launching Your Motorcycle Business
Marketing Checklist for Launching Your Motorcycle Business Starting a new motorcycle business is exciting-but launching without a marketing plan is like riding without a map. Whether you’re opening a new gear store, launching a motorcycle tour company, or starting a custom workshop, the success of your motorcycle business launch depends not just on your passion […]
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Planning Your Winter Motorcycle Marketing Strategies
Planning Your Winter Motorcycle Marketing Strategies It might still feel like prime riding season, but now is the perfect time to start planning your winter content strategy. When the bikes go into storage and the temperatures drop, rider behaviour changes-and so should your marketing. In this blog, we’ll explore how to keep your brand relevant, […]
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Motorcycle Advertising Ideas: How to Spark Creative Campaigns That Work
Motorcycle Advertising Ideas: How to Spark Creative Campaigns That Work When you’re trying to come up with great motorcycle advertising ideas, it can be tempting to jump straight into tactics: “Let’s run a Facebook ad” or “What if we made a YouTube video?” But here’s the thing-without the right thinking behind it, even the most […]
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REALRIDER® & Anywhere eSIM proudly join forces
REALRIDER® & Anywhere eSIM proudly join forces [PRESS RELEASE] Partnership further enhances REALRIDER’s life-saving technology for motorcycle riders in the UK REALRIDER is proud to unveil a game-changing collaboration with Anywhere eSIM, designed to bring unmatched safety and connectivity to motorcyclists everywhere in the UK. REALRIDER SOS® provides life-saving crash detection and emergency alerting service, […]
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Motorcycle Dealer Websites: How to Go from Good to Great
Motorcycle Dealer Websites: How to Go from Good to Great Many riders, when looking for a new bike or dealer, they’re not walking through your doors first-they’re visiting your website. And that visit can either make or break their decision to move forward. While most motorcycle dealers today have a functional online presence, “good enough” […]
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How Integrated Campaigns Fuel Real Results in Motorcycle Marketing
How Integrated Campaigns Fuel Real Results in Motorcycle Marketing In the motorcycle industry, it’s easy to fall into the trap of thinking marketing means just “running a few ads” or “posting on social now and then.” But brands that rely on isolated tactics often end up with scattered results and no real momentum. That’s because […]
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The Newsletter: Your Most Underrated Marketing Tool
The Newsletter: Your Most Underrated Marketing Tool? When you think about motorcycle marketing, what comes to mind? Instagram reels of dusty trails, a perfectly lit flat lay of new gear, maybe a big stand at EICMA. But there’s one tool that rarely gets the attention it deserves-the humble newsletter, one of the most effective (yet […]
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Navigating the European motorcycle market: A guide for international brands
Navigating the European motorcycle market: A guide for international brands When it comes to expanding a motorcycle brand into the growing European market, it can be a thrilling and challenging journey. This article will provide insights for established brands looking to enter or expand their presence in the European market, taking into account the diverse […]
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The Power of Brand Ambassadors: How to Find and Work with the Right Riders
The Power of Brand Ambassadors: How to Find and Work with the Right Riders In the motorcycle world, trust and authenticity matter more than anything. Riders don’t just buy products-they buy into lifestyles, experiences, and communities. That’s why brand ambassadors have become such a powerful force in motorcycle marketing. A well-chosen ambassador doesn’t just promote […]
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From Sale to Loyalty: How Motorcycle Brands Keep Riders Engaged
From Sale to Loyalty: How Motorcycle Brands Keep Riders Engaged For many motorcycle brands, the focus is on selling the bike, the gear, or the accessories. But the real challenge-and the real opportunity-lies in what happens next. A one-time buyer may bring short-term revenue, but a loyal customer brings something much more valuable: repeat business, […]
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Why Motorcycle Brands Should Shift from Product to Community Focus
Why Motorcycle Brands Should Shift from Product to Community Focus In the motorcycle industry, passion fuels everything. From the roar of the engine to the camaraderie shared at events, it’s a world built on connection. Yet, for many brands, marketing strategies remain too focused on products rather than the people who ride them. In today’s […]
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Motorcycle industry event calendar 2025
Motorcycle industry event calendar 2025 In the dynamic motorcycle industry, events remain a cornerstone for connecting enthusiasts, professionals, brands, and riders. As we kick off 2025, we’re looking ahead to the key motorcycle industry events in Europe and the USA this year and outlining which ones are most relevant to companies in specific niches. Motorcycle […]
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A review of 2024: A year of growth and achievement
A review of 2024: A year of growth and achievement As we wrap up 2024, we’re taking a moment to celebrate the growth, challenges, and successes of what has been an extraordinary year for Motorcycle Marketing. This year was marked by record-breaking achievements, exciting collaborations, and personal and professional growth for our team. Our founder, […]
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The importance of owning first party data for motorcycle brands
The importance of owning first party data for motorcycle brands In a rapidly evolving digital landscape, the importance of owning first party data on customers and potential consumers has never been more critical, particularly for brands in the motorcycle industry. In this latest Motorcycle Marketing deep dive, we’ll look at how brand managers, product owners […]
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How to create a content calendar for the year ahead
How To Create a Content Calendar For the Year Ahead Creating a content calendar is an essential part of building a marketing plan that will help you reach your target audience. The more organised you can be and the further ahead you plan, the less stress you’ll experience along the way, allowing you to focus […]
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Marketing strategies for a new racing team
Marketing strategies for a new racing team Starting a new racing team in a prestigious series like MotoGP, WorldSBK or MXGP presents an exciting opportunity to capture the attention of sponsors, media and potentially millions of motorcycle riders worldwide. In this guide we will explore how to successfully market a new team, with a multifaceted […]
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A guide to creating a social media strategy from zero
A guide to creating a social media strategy from zero Starting a new brand or overhauling your social media strategy in the motorcycle industry can be challenging. Whether you’re launching a new business, restructuring your social media presence, or entering a new role, this guide will help you create an effective social media strategy targeting […]
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How to audit your social media activity to enhance impact
How to audit your social media activity to enhance impact For brand managers in the motorcycle industry, social media remains a powerful platform to enhance brand visibility, engage with audiences and drive sales. This article outlines how to conduct a social media audit, in order to ensure your social media activity is effective in helping […]
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Peak Design Launches the World’s First Qi2 Wireless Charging Motorcycle Mounts
Peak Design launches the world’s first Qi2 wireless charging motorcycle mounts [PRESS RELEASE] Peak Design, the worldwide leader in carry solutions and mobile accessories, is proud to launch their nex-gen Motorcycle Mounts: a best-in-class suite of motorcycle phone mounts featuring blazing-fast Qi2 wireless charging, fastest-in-class phone attachment, and superior vibration protection. Released as part of […]
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New opportunities for brands as female racing takes off
New opportunities for brands as female racing takes off The launch of the exciting new Dorna-backed FIM Women’s Circuit Racing World Championship (WorldWCR) is an exciting landmark for female riders. In this article we’ll look at what the new series and a growing female presence on the racetrack means from a commercial perspective and how […]
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How to market to riders of different age demographics & skill levels
How to market to riders of different age demographics & skill levels As trends and fashions evolve in the motorcycle industry, understanding the diverse preferences and skill levels of riders is paramount. Various demographics in the riding community require a tailored marketing approach and in this article we’ll explore how brands can target different age […]
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Effectively localising your marketing strategy for international markets
Effectively localising your marketing strategy for international markets Reaching and engaging with riders in varying international markets requires more than simply translating campaign materials. In this article, we’ll explore key strategies to effectively localise your marketing efforts for specific geographical territories in the motorcycle industry. Effective ‘localisation’ will enhance the authenticity of your messaging and […]
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How to achieve maximum motorcycle media exposure with press releases
How to achieve maximum motorcycle media exposure with press releases To achieve maximum exposure with press releases in the motorcycle industry, brands and companies need a strategic approach that targets key media outlets with relevant content. Here’s a step-by-step guide to getting the greatest amount of traction possible with your media outreach. Get your content […]
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Crafting the ideal press release for the motorcycle media
Crafting the ideal press release for the motorcycle media In a shifting media landscape press releases remain a powerful element in the marcomms toolkit. Effective and efficient communication is essential from a brand and a media perspective. In this guide we’ll delve into the details of writing the perfect press release, tailored specifically for the […]
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Creating effective marketing strategies for motorcycle dealers
Creating effective marketing strategies for motorcycle dealers Motorcycle dealers are constantly innovating with their marketing strategies in order to stand out and attract new customers. In this article we will focus on some of the best tactics to be used to help motorcycle dealers achieve outstanding results in an increasingly competitive space. We understand that […]
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How to ensure maximum sponsorship ROI for your motorcycle brand
How to ensure maximum sponsorship ROI for your motorcycle brand Sponsorship remains a strong tactic for brands in the motorcycle industry to expand their reach, engage with customers and drive sales. This edition of the Motorcycle Marketing blog delves into some key strategies for ensuring maximum ROI for your motorcycle brand with sponsorship. With members […]
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How does AI influence marketing in the motorcycle industry?
How does AI influence marketing in the motorcycle industry? Artificial Intelligence (AI) will play an increasingly significant role in marketing in the motorcycle industry in years to come. In this article we consider how AI can currently assist marketers in our work, how NOT to use it and how to best use AI to your […]
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The 2025 KTM 250 SX-F Adamo edition celebrates a champion
The 2025 KTM 250 SX-F Adamo edition celebrates a champion [PRESS RELEASE] In celebration of Andrea Adamo winning the 2023 MX2 World Championship, KTM unveils the KTM 250 SX-F ADAMO EDITION. After a superb run to the title that saw four moto wins and 19 additional podiums, KTM celebrates that success by applying some very […]
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Electric technology: are motorcycle brands behind car manufacturers?
Electric technology: are motorcycle brands behind car manufacturers? The automotive sector is shifting away from the combustion engine towards electric and hybrid power, but the motorcycle industry appears to be trailing behind the car industry. In this article, we explore the electric motorcycle scene in depth and consider the powerful role marketing can play in […]
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A review of 2023 with Motorcycle Marketing founder Thalassa
A review of 2023 with Motorcycle Marketing founder Thalassa After another busy year for Motorcycle Marketing in 2023 founder Thalassa van Beek reflects on the progress made by the agency’s growing team of specialist motorbike industry marketers. Summarising the year as whole, Thalassa explains that she is most pleased with being able to increase the […]
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What a year!: Key motorcycle industry highlights of 2023
What a year!: Key motorcycle industry highlights of 2023 It’s been an enthralling year in the motorcycle industry, with bike sales growing in some important markets, with some brands expanding their ranges into new sectors and with some thrilling racing and big moves in the various World Championships. The Motorcycle Marketing team attended a number […]
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What has changed on social media in the last 12 months for brands?
What has changed on social media in the last 12 months for brands? Keeping on top of the latest social media platform features is vital for continually engaging with riders and audiences effectively, for anyone in charge of a marketing budget in the motorcycle industry. The major social powerhouses have introduced several exciting features during […]
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Why strong copywriting is essential in marketing to riders
Why strong copywriting is essential in marketing to riders In the competitive world of motorcycle marketing, using an authentic voice to speak with your desired audience makes a huge difference. In this article we’ll explore how strong copywriting should sit at the heart of your marketing mix and why your copywriters should know motorcycles inside […]
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How to make the most of motorcycle industry events when you’re not an exhibitor
How to make the most of motorcycle events when you’re not an exhibitor Attending motorcycle industry shows without being an exhibitor with a stand can still be a highly productive and worthwhile activity. The team here at Motorcycle Marketing know this well – as it’s something we’ve done many a time – so let’s run […]
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What to consider when starting a new brand from scratch
What to consider when starting a new brand from scratch The motorcycle industry is a dynamic and competitive landscape, offering ample opportunities for new brands to make their mark. However, the journey from conception to success in the industry presents challenges and strategic considerations. It requires a deep understanding of the industry, a well-defined brand […]
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How to prepare your online audience ahead of live events
How to prepare your online audience ahead of live events There are two major motorcycle industry events taking place next month, with EICMA and Motorcycle Live bringing together thousands of motorcycle enthusiasts and industry insiders. In this article we will explore how brands exhibiting at such important industry events can maximise their impact by engaging […]
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Taking the crown: EMX wins the first ever FIM E-Xplorer World Cup with MIE Racing
Taking the crown: EMX wins the first ever FIM E-Xplorer World Cup with MIE Racing [PRESS RELEASE] After an exciting inaugural season, Dutch based manufacturer EMX is crowned champion of the first ever FIM E-Xplorer World Cup with Midori Moriwaki’s MIE Racing team. Riders Sandra Gómez and Jorge Zaragoza secured the title after a thrilling […]
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Desert sled vibes: Shotgun style slip-ons for the Scrambler 1200 models
Desert sled vibes: Shotgun style slip-ons for the Scrambler 1200 models [PRESS RELEASE] Famous for combining classic looks with off road capabilities, the Triumph Scrambler 1200 is popular among those who like to ride beyond the beaten paths while looking cool. To add to the desert-sled vibe, Hitchcox Motorcycles has engineered two sets of shotgun […]
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How to ensure your offline marketing game gets results
How to ensure your offline marketing game gets results Over the past 10-15 years online marketing has played an increasingly important role for motorcycle industry brands, with businesses focusing their efforts on social media, digital advertising, SEO and email marketing, especially those selling B2C. However, it’s important not to overlook the power of traditional offline […]
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How manufacturers use racing to sell bikes – and how effective is it?
How manufacturers use racing to sell bikes – and how effective is it? For several decades, motorcycle manufacturers have used the adrenaline and glamour of elite level racing to increase their visibility and boost sales. The philosophy of ‘win on Sunday, sell on Monday’ has been ingrained in the industry for many years, emphasising the […]
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EMX Powertrain writes history in FIM E-Xplorer World Cup
EMX Powertrain writes history in FIM E-Xplorer World Cup [PRESS RELEASE] The launch of the FIM E-Xplorer World Cup has created a new class in which electric all terrain motorcycles compete against each other in a championship format. The World Cup consists of 5 events, run on different terrains. At the opening round in Barcelona, […]
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Introducing Hitchcox Motorcycles: born from a career in Formula 1 Engineering
Introducing Hitchcox Motorcycles: born from a career in Formula 1 Engineering [PRESS RELEASE] Born from a decade of experience in Formula 1 and the love for riding classic inspired motorcycles with a tune to match, we are proud to introduce the Hitchcox Motorcycles brand with a full lineup of exhaust options for all Triumph’s from […]
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When to add Paid Media into your marketing mix
When to add Paid Media into your marketing mix Adding paid media to the mix can be a powerful step on the road to building a successful marketing strategy. It can be particularly helpful to brands operating in the motorcycle industry as they can target potential customers by their interests and using specific bike related […]
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Founder Thalassa van Beek on Running Motorcycle Marketing
Founder Thalassa van Beek on Running Motorcycle Marketing With more than a decade of experience in the motorcycle industry, Thalassa van Beek is the founder of Motorcycle Marketing and a keen bike rider herself. Having worked with several major clients including Yamaha Motor Europe, Touratech, PETRONAS Motorsports and Peak Design, Thalassa has a broad digital […]
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How to Make Newsletters Valuable for Your Brand
How to Make Newsletters Valuable for Your Brand When considering how to make newsletters valuable for your motorcycle brand there are a few key questions to have in mind. Are newsletters still useful marketing tools and what should I use newsletters for? How do I make them meaningful and valuable for the recipients? What place […]
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Which Social Platforms Are Most Important for Your Brand?
Which Social Platforms Are Most Important for Your Brand? An important question that marketers have to consider is ‘Which social platforms are the most important for my brand?’ The answer can be established by considering the goals of the marketer and the demographics of the target audience they wish to engage with. Just as you […]
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How to Make YouTube Work for Your Brand
How to Make YouTube Work for Your Brand YouTube is known to be a highly valuable platform for brands due to its sheer scale and reach. Using the platform strategically and optimizing your channel and output can produce significant uplift for your brand. The competition is fierce, but with Motorcycle Marketing guiding you along the […]
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Think You Know Your Target Audience? It’s Not as Straightforward as It Seems
Think You Know Your Target Audience? It’s Not as Straightforward as It Seems When you consider the target audience of your brand, do you have a clear idea of who those people are? Do you have strong research and real data behind your projections of who your customers are and who you would like to […]
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